Lenticular printing

A lenticular image is an image that appears to change as you move in relation to the position of the image.  It is an image created by attaching a printed interlaced image to the back of a lenticular lens sheet.   The interlaced image is typically created with special interlacing software designed to create flip, animated, and/or 3-D images.

Why is 3D such an important tool? Why do you need to be able to print in 3D?

3D and lenticular are an amazing new medium for delivering your branding or advertising message.
3D allows you to expand your creative horizons with movement, depth and animation. These mediums of advertising have proven themselves by delivering a lot more bang for every dollar spent! Printers can offer their customers new innovative services that they will be willing to pay for!

3D has incredible staying power, as a matter of fact a recent studies reveled some amazing facts about advertising in 3D:

• In a side by side study, people preferred the advertisement in 3D 2.5 times more then they did the 2D advertisement.
• In the same study, 2 times more people felt the advertisement looked better in 3D.
• Overall, people preferred 3D 3 times more then 2D.
• In another study participants were presented a DVD with a 3D cover and one without one. Participants were willing to pay 16% more for the DVD with a 3D cover.

The print industry is always looking for new ways to stand out and break the “price is king” attitude. Lenticular and 3D offer a printer a tremendous opportunity to stand out, to innovate and to create amazing.

To help you further understand the process of producing Lenticular printing, we have a number of links below that you'll find helpful.

1. What is lenticular?
2. Simple effects/flips
3. How to produce 3D artwork
4. Movement/animation

While every effort is made to produce lenticular jobs in the shorted possible time, there may be delays due to the print run not being filled.  While we regret this, we cannot be held responsible if this occurs. At times, there may be up to 6 - 8 weeks delay. 

Remember we are here to help, so if you need any further information or would like to talk to someone about Lenticular, call Chris Temov on 08 6241 2000 or email c.temov@cjking.com.au